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The 2009 PEDIGREE Adoption Drive campaign was a barking success, and it's all thanks to you New Zealand. We raised awareness, we raised money and we found loving homes for so many deserving dogs. But the journey's not over, many more homeless dogs need our help.
From March to May 2009, every time you bought a PEDIGREE® product we made a donation on your behalf to The Pedigree Adoption Drive Trust. Overall, with your help (either by buying PEDIGREE or by making a donation) we raised $57,500. This total was shared out among various shelters and charities around the country:
Through The PEDIGREE Adoption Drive we have been proud to support the following charities for 2009:
| Charity |
Amount |
Purchase |
| RNZSPCA |
$50,650 |
Adoption Bus |
| German Shepard Rescue Trust |
$2000 |
Rescue and Rehabilitate Grehounds |
| The Animal Shelter Charitable Trust |
$1700 |
Purchase new bedding for shelter |
| K9 Rescue & Re-homing |
$500 |
Purchase dog crates for puppies |
| Hounds 4 Homes (Greyhound Rescue Trust) |
$1650 |
Rehome race greyhounds |
| CDANZ Charitable Trust |
$1000 |
Rescue dogs from pound |
For 2010 we’ve set the goal posts even higher - we aim to raise $70,000 this year and you can still help:
FIND OUT MORE >
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